A winning impression upon arrival: And the insight to boost loyalty and safety.

When patrons arrive at your casino or entertainment venue, they can’t wait to get inside. With a camera based Park Assist® smart-sensing system for parking guidance, advanced wayfinding signage and bright signaling LEDs instantly whisk players and visitors to open spaces. Getting them to your tables and venues quicker. While maximizing the usage of your parking facilities.

This next-generation guidance technology is just the first advantage we offer. Empowered by our integrated License Plate Recognition (LPR) technology, our cloud based Sparx data-driven platform tracks a wealth of real-time information on unique vehicle visits, parking usage patterns, evolving visit-frequency trends and more. With our Sparx Premium Subscription utilizing our Business Development+ API package, facility managers can also access a diverse set of interactive and incisive reports to increase efficiency, streamline expenses, and aid marketing/promotional efforts.

Additional surveillance from a crucial vantage point.

As an adult-oriented venue, a casino or entertainment venue will naturally attract a wide range of patrons – bringing with them a wide range of behaviors. What’s more, traditional security systems have a hard time getting an unobstructed view of a key area where undesirable events can take place: in the parking spaces themselves.

With a standard Park Assist installation, smart-sensor cameras are already identifying vehicles and monitoring occupancy in every parking space. This enables the Sparx core system to maintain a complete inventory of parked vehicles for security purposes. With our Park Surveillance™ add-on software module, our M4 PGS can also capture streaming video whenever motion is detected in or around a space. Or continuously, if desired. This provides an expanded level of security – and additional protection against liability – which would otherwise be cost-prohibitive.

Recognizing repeat and VIP customers.
While guarding against parking abuse.

Since every vehicle that parks in a Park Assist monitored facility is identified through LPR, Sparx keeps track of exactly who’s using your garage, how often and when.

With a Sparx Premium Subscription utilizing our Park Alerts™ add-on software module, your system can automatically recognize and reward repeat visitors. For instance, by automatically alerting guest relations staff when a high-value VIP player, season ticket holder, or repeat traveler arrives.

On the opposite end of the spectrum, Park Alerts can be used to detect both parking abuse and potentially dangerous situations. Automated notifications can help prevent non-customers from neighboring businesses and venues from continually accessing your free parking. They can also call immediate attention to known threat vehicles, to enable quick response by security teams.


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Key Features for Casinos/Entertainment

Sparx Premium Subscriptions | Sparx API PackagesPark Surveillance | Park Alerts

Case Study

MotorCity Casino Hotel | Michigan, USA

Representative Project:

Motor City

Detroit, Michigan
Completed: 2012