Cherry Creek Shopping Center Deploys Park Assist’s Camera Based Parking Guidance to Elevate Customer Experience

Posted in News

NEW YORK, NY – November 21, 2017 – Park Assist has installed M4 camera-based parking guidance systems at Cherry Creek Shopping Center in Denver, CO.  Located in the heart of the city, this center is the Rocky Mountain region’s premier shopping destination with over 160 shops, including 40 stores exclusive to the area. The project included two large garages with over 3,000 spaces. With the primary objective of creating a stress-free experience for each guest, Cherry Creek Shopping Center has selected Park Assist due to its most advanced parking guidance technology available on the market.

Park Assist, collaborating with Skidata has provided new conveniences and a client-centric parking approach for Cherry Creek Shopping Center’s November target date.

In addition to the proprietary technology platform included with the camera-based M4 smart-sensor system, the management team at Cherry Creek has selected additional Park Assist’s tools for their facility – Park Finder™ and Park Surveillance™. With the Find Your Car™ locator feature in Park Finder™, the driver can simply enter his/her license plate number in either their smartphone app, or in the touchscreen kiosk upon return from the facility. In seconds, the core system will scour a database of currently parked vehicles and direct parkers to exactly where their car is parked. This superior guidance experience offered by Cherry Creek Shopping Center to their customers helps to provide an effortless parking experience and encourages repeat visits. This powerful extension is also future-proof for Cherry Creek: with step-by-step walking directions, smart-dashboard guidance to empty or reserved spaces, and readiness for driverless cars.

With the addition of the Park Surveillance™ technology, the Park Assist camera-based M4 smart-sensor system will be able to capture streaming video detected in or around a parking space. On the customer side, Park Surveillance™ provides an added measure of safety and security giving parkers the peace-of-mind of knowing their vehicles are effectively monitored for as long as they remain in a space.


About Park Assist:
Park Assist® is the parking industry’s leading camera-focused innovator with the most camera based parking guidance installations in the world. Our technology helps customers effortlessly find parking spaces in real-time as well as find their cars when they return. Simultaneously, we provide parking operators with tools to improve customer satisfaction, create new revenue opportunities, realize greater operational control, capture parker analytics and expand CCTV capabilities. Park Assist is part of the TKH Group (Euronext: TWEKA), a $1.6 billion publicly traded company headquartered in the Netherlands. For more information, visit

About Cherry Creek:
Located in the heart of Denver, Cherry Creek Shopping Center is the Rocky Mountain region’s premier shopping environment with over 160 shops, including 40 stores exclusive to the area such as Neiman Marcus, Tiffany & Co., Burberry, Louis Vuitton, David Yurman, and Tory Burch. Other favorites include Nordstrom, Macy’s, H&M, Apple and Coach, plus popular dining hot spots like Elway’s and Kona Grill. For more information, visit


Alexandra Gizhitsa
Global Marketing Manager

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